Influencer by geralt. Pixabay License (image cropped) If you're a business that uses paid-endorsers and social media influencers as part of its marketing strategy, are you ready for elevated scrutiny by the Federal Trade Commission? The recent settlement reached between the FTC and health-focused teas and skin care maker Teami, LLC offers some clarity and guidance for social media advertisers hoping to stay out of legal hot water. The Background Section 5 of The Federal Trade Commission Act (15 U.S.C. § 45(a)) makes “unfair or deceptive acts or practices” in interstate commerce illegal. When it comes to product or service endorsements, Section 255.0 of the FTC’s Endorsement Guides provides that the connection between advertiser and endorser must be “fully disclosed” where the connection between the endorser and the advertiser might…
Legal victory puts high-profile fight's livestreamers on the ropes, but will they be down for the count? This Saturday, one of the most (over) hyped events in the history of sports will take place in Las Vegas when celebrated mixed-martial-arts champion “The Notorious “ Conor McGregor faces one of the greatest boxers of all time in undefeated Floyd “Money” Mayweather Jr. that night at T-Mobile Arena. The incessant pre-fight promotion surrounding the event also highlights the problems by copyright holder Showtime Networks, Inc. in dealing with today's myriad of unauthorized sources "streaming" live events without their permission for free or, in many cases, for the unauthorized sources' own gain. In the United States, Copyright law affords the creator of an original work--which includes those organizing live sporting and Pay-Per-View events--exclusive…
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