The Handmaid’s Fail: Can Trademark Dilution Exist in Lingerie?

Trademark, Trademark Blurring, Trademark Dilution, Trademark Infringement, Uncategorized
One of my favorite things on premium television is streaming network Hulu's adaptation of Margaret Atwood's bestselling dystopian novel “The Handmaid’s Tale”. After a highly acclaimed (13 Emmy nominations, 8 wins) debut season, the online series had its much-anticipated Season 2 premier last week. For those who have not yet seen the show or read the novel, THT tells the story of Offred (played by the always fantastic Elizabeth Moss), a “handmaid” living in a future totalitarian, theocratic state that has replaced the good 'ol USA.  For reasons neither the show nor novel get into, the wives of Gilead’s ruling elite (all men, naturally) have been rendered barren and, as a result, fertile women like Offred (who is married with a young daughter of her own) are kidnapped and forced…
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